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An Innovative Lending Fix for Small Businesses and Banks

May 30, 2014

Check out this recent article from Bloomberg Businessweek on small business loans:

When Kelly Kolterman went to Bank of America (BAC) for a small business loan late last year, they sent her to her local Small Business Development Center. The owner of Redondo Beach (Calif.)-based JalaClothing, which specializes in yoga-inspired apparel, worked with the SBDC to develop a loan package and then got referred from one banker to another. Finally “one of those bankers knew of a friend who was involved in the startup” of SmartBiz, a six-month-old company that bills itself as the nation’s first online SBA loan application.

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5 Trade Show Follow Up Strategies to Boost You to the Next Level

May 29, 2014

Check out this recent article from Small Business Trends on how to cultivate your appearance at a trade show:

According to trade show industry leaders, 80 percent of the leads generated during trade shows are never followed up on. Attending trade shows is a considerable investment for most small businesses financially, not to mention the time, energy and resources it takes.

Don’t let those valuable leads go cold. Have a follow up plan in place before the show, and use the post-trade show momentum to catapult you through turning those valuable leads into valued customers.

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6 Attention-Grabbing Direct Mail Designs

May 28, 2014

Check out this recent article from Entrepreneur on designing for your direct mailer:

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author reveals six different types of direct mail pieces you can choose from.

There are many different formats and designs to choose from when planning a direct-mail campaign. Finding the right format for your offer, niche, and budget is critical to the success of your campaign. Below are some of the most popular mail formats.

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Are Your Prices Too Low? It’s Time to Rethink Your Pricing Strategy

May 27, 2014

Check out this recent article from AllBusiness Experts on pricing strategies:

Nothing has a bigger impact on your business’s sales, health, and bottom line than your pricing. Set prices too high and your products or services won’t sell. However, according to analyst firm McKinsey, lowball prices are a far more common problem for businesses. In fact, they’ve found that upwards of 80-90 percent of all poorly chosen prices are too low.

It’s easy to understand why this phenomenon happens. Startups and small businesses have a habit of setting their prices low in order to attract customers. A brand new consultant might offer heavy discounts to win business and build a portfolio. Then, she never readjusts her prices back up to market rate. A web startup may keep a feature free for far too long, even though it’s clear that people are willing to pay for it.

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7 Killer Tips for Logo Design

May 23, 2014

Check out this recent article from Mashable on things to think about while designing or redesigning your logo:

Designing a logo is simple, right? Think again. There’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can impact a customer’s brand perception, purchase decisions and overall attitude toward a product.

We live in a society painted with brand logos. Even toddlers who can’t yet tie their own shoelaces recognize many logos or are able to deduce what a company sells just by looking at its brandmark.

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