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8 Tips For Building a Small Business Marketing Strategy

January 24, 2014

All small business comes with many, many worrisome factors. The most immediate concerns, which are compounded by their ongoing nature, are old customer retention and new customer acquisition. The best way to remedy these problems is through effective marketing.

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Is Your Business Plan Working Against You?

January 23, 2014

If your business is still very young, you may be looking for investors and having trouble finding interested parties. If this is the case, the first thing you should do is take a second look at your business plan. There are a few general rules to go by which, if not being followed, could be curbing interest.

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7 Tips For Effective Social Media Marketing

January 22, 2014

It is no secret that social media marketing can yield an array of positive outcomes for almost any small business. However, one of the mistakes these businesses often make is jumping into social media without direction or a comprehensive understanding of the platform. This commonly leaves them with several inactive accounts, all without visibility/purpose.

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Building A Strong Marketing Campaign From Scratch

January 21, 2014

Bootstrapping a business can be one of the more intimidating, overwhelming, and hence bravest projects an entrepreneur can embark on. This is especially true when you consider the advantages an established competitor or even a well-funded start-up might enjoy. Utilizing your only advantage begins with admitting defeat.

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Tips For Business Negotiations

January 20, 2014

Business negotiations are often a high-pressure, high-risk situation when any number of things can go wrong and the outcome could shake your company to the core. Like most other business advice you’ve heard, effective negotiating starts with a clearly and thoughtfully designed approach, starting with identifying your goals.

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