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In-Store Advertising Gets Personal in Britain

November 15, 2013

Britain’s largest retailer, Tesco, is introducing screens with built-in cameras at its gas stations. The camera will be able to identify people by gender and age rage, which will allow the company to customize ads based on who is watching the screen.

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Marketing Smart

November 14, 2013

Many in the business world think that marketing is more or less limited to appropriate advertising for you ideal clientele. However, there are many outside-the-box methods of marketing that are fairly simple and very cost effective. Volunteering to lead an organization or creating your own networking event can give you especially high visibility within the business community and a much wider range of ideas than you are likely to get internally.

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Free Advice Can Come At A Cost

November 13, 2013

As a small business owner, you have probably received no shortage of advice from people you know and trust to perfect strangers. While they may be well intentioned, chances are that most of them don’t know what they’re talking about. You can spot this deficiency if they seem to be giving the same shorthand advice over and over.

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5 Tips For Emailing Potential Customers

November 12, 2013

Knowing how to email potential customers is still a useful tool for small businesses in today’s internet driven economy. There are a few specific things you can do to make sure that your emails are appealing to your target market and conveying your message thoroughly.  These 5 suggestions will help you accomplish that by sending a brief yet informative email.

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All Small Businesses Need Social Media

November 11, 2013

Social media websites like Facebook, LinkedIn, Pinterest, etc. are useful for all business no matter how large or small they are.  The National Small Business Association reported that one in 10 small businesses does not have websites and three in 10 don’t use social media.

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