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6 Ways to Boost Sales

April 29, 2013

When you think about increasing sales, the first thing that comes to mind is probably how to reach more people to get new customers, but that mode of thinking isn’t very effective.  There’s a gold mine of sales opportunities in a more obscure place:  previous customers!  Just because you’ve already sold to them doesn’t mean you’re done with them, in fact, you’ll gain so much more in sales by bringing these customers back!  Not sure how to get them coming back for more?  Here are 6 tips to help:

1.  Set up a sales incentive program.
Your sales staff needs to be motivated to sell, and there’s no better way than having an incentive program in place that pays off for their efforts.

2.  Encourage sales staff to upsell.
Make sure to have a related product or service readily available that is convenient and necessary for customers to buy.  Don’t just put it near your main products, persuade customers that they can truly benefit from it.

3.  Give customers the inside scoop.
If you have a sale or special event coming up, tell your customers about it, whether in person, by email or by phone call.  Chances are, they’ll take advantage of it, and bring some friends along too.

4.  Have a customer tier system.
Regular customers are different than other customers, and they appreciate being treated as such.  You should show that you value them, whether by greeting them by name or by giving them discounts or other benefits.

5.  Have a rewards program in place.
Building on tip #4, reward customers for their loyalty.  Any size business can utilize a loyalty program, be it a customer birthday discount or a reward points system.

6.  Give customers free samples.
It gives your customers warm, fuzzy feelings about your company, and they will likely buy a product they have tried and liked.

So remember, new customers are good, but loyal customers are better.

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Practicing Safe Use of Technology

April 26, 2013

Now that your business has taken the dive into the world of technology, it is important to remember that it is, quite literally, a whole new world. Within the confines of this new, ever expanding world of technology there are just as many dangers as there are benefits.

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How To Make Social Media Work For Your Business

April 24, 2013

One of the best things you can do for your small business is to spread the word about your business. Most business owners dont know what the best way is to get their information out to the general public. All businesses are different, and run completely different even from a business that has the same end product. The underlying factor is that you have basically the same end product but, how you conjour up the same end product is different in some way.

Effectively Managing Your Online Community

April 24, 2013

In our age of technology, and with the advent of social media, it is vital to the success of your business, big or small, that you effectively manage and actively engage with social media pages and the virtual world. Every follower, friend, “like,” or comment that your business receives through social media and networking platforms serves as an invaluable asset to your business.

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Changing Your Mindset to Increase Sales

April 22, 2013

It’s crunch time, that time of the month where you put the pedal to the metal in order to meet your sales quota for the month. You’ve got dollar signs in your eyes and recurring thoughts about paying your bills and putting food in your stomach; but you can’t seem to close any sales. The question becomes, “how can I overcome this obstacle and meet, no, exceed my quota for the month?” The answer may not be as complex as you think.

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