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Tales Before The Sequester Storm: Small Business

February 28, 2013

As small businesses are clinging to their seats before the sequester comes into effect, few are becoming active to avoid the damage from being worse. CEO ML Mackey of the Massachusetts company Beacon Interactive Systems and Yen Tran, a software developer, have been active in searching for new customers to make up for the upcoming loss of government contracts, 90 percent of their business through those contracts. Working closely with the Navy managing information before missions, Mackey has been taking her software to other companies and manufacturers to prepare for the fall.

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Top Inexpensive Marketing Strategies For 2013

February 25, 2013

With 2013 settling in, small business need to buckle down and focus on this years marketing strategies to help boost business. Nothing works like magic and in this economy, small business are suffering. Instead of hoping on luck, use the following 10 inexpensive marketing strategies to become cunning and successful in your business.

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Good Old Fashion Upgrade

February 17, 2013

Making the plunge to upgrade your small business can give you the upper hand in a competitive market. Technology is a tool that can help increase future revenue and decreases issues small businesses experience with outdated technology. Below is a list of five tenchnologies to invest in or upgrade for your small business.

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Social Media Pitfalls

February 11, 2013

Social Media has helped spread the word for business. If used unwisely however, they can do more harm than help. Taking a realistic approach and avoiding common pitfalls with social media can help your business boom. Step one is having a plan. Jumping into anything without a concise plan can lead to confusion and problems. Think things through and set realistic goals of what you want to get out of using social media.

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What To Do When Employees Gripe Online

February 4, 2013

Last year, the National Labor Relations Boared ruled that it was ok for employees to complain about management through social media without retribution, however a ruling in January by the U.S. Court of Appeals could swing the pendulum back toward organizations.

The Appeals Court decision will likely reach the US Supreme court, but what should employers do about workers who trash the brand, complain about perceived injustices at work, or simply fire off an ill-considered or boozy tweet?

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