How do your customers find you?

August 7, 2013

The majority of consumers still find businesses though a basic search engine inquiry but other search locations are quickly gaining ground. You need to know where your consumers and your potential consumers are on the Internet. There are a number of places in which your customer might find you. 28% of sites used for search […]

Consider a trademark

July 31, 2013

Trademarks are commonplace in the world of big business but small businesses are notoriously lacking in effective protection. That’s a shame because, as Kenneth Port, a professor of law at William Mitchell College of Law, says, a trademark is one of your “most valuable assets.”   What exactly is a trademark? It’s any word or […]

Admit your mistakes and embrace the stress

July 22, 2013

You own your business and you make mistakes. Whether you have a staff of forty-nine or none, acknowledge your mistakes instead of hiding them. In doing so, you will foster a welcoming environment where people don’t shy away from taking the risks that are necessary to advancement. Owning up to your mistakes is a sign […]

Consider your context

July 3, 2013

The news has been full of debates over the social responsibility of business for years now. It is clear that many people feel reform is necessary to change how big businesses act towards their surroundings but have you ever thought about what small businesses can do as well? Small businesses do a lot for their […]

Start to Understand Social Media

June 24, 2013

A social media presence makes it much easier for customers to find you because the profiles are simple, current, and they are on the same sites as your customers. Some companies even hire employees or independent contractors just to manage their social media platforms because they are so important.   A major benefit to having […]