What’s the most effective marketing software your business uses?

Check out this recent article from Startup Nation on the latest in marketing software:

This was the question StartupNation asked of 11 successful entrepreneurs. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Infusionsoft
We use Infusionsoft to handle our CRM, email marketing, referral partner relationships, product sales and more. It’s a great all-in-one option that keeps us top of mind for leads and prospects while not requiring us to spend all day worrying they’ll fall out of contact with us when they’re interested, but not quite ready to buy.
– Patrick Conley, Automation Heroes

2. HubSpot
We use HubSpot for inbound marketing, and it makes all our efforts in distributing content and getting traffic to our sites so easy. HubSpot is perfect for optimizing all your content and understanding what actions are bringing you the best ROI. It also makes the marketing automatization easy.
– David Tomas, Cyberclick

3. Vocus
The main marketing challenge for any company is gaining visibility. If nobody knows about you, you’re not going to grow your business. Vocus enables us to reach a wide audience with monthly press releases and get placement with a targeted selection of media outlets. We can then compare distribution, full-page reads and more for each story. Vocus gives us the platform we need to share our story.
– Grant Gordon, Solomon Consulting Group

4. GroupMail
We’ve gotten quite a bit of mileage out of the GroupMail email marketing tool by Infacta. It’s a workhorse that does what it does well. It’s saved us a lot of money in email marketing expenses.
– Janis Krums, OPPRTUNITY

5. Marketo
We use Marketo for complex marketing automation funnels, and it is the linchpin to marketing efforts.
– Adam Root, Hiplogiq

6. KISSMetrics
KISSMetrics makes it easy to dig down into the specific actions customers take. We’ve been able to uncover insights that would be impossible without it.
– Dustin Lee, RetroSupply

Click here to view the full article.

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