Why Blogs (Still) Matter For Social Entrepreneurs

Check out this recent article from Forbes on business blogging:

When social entrepreneurs ask me about a digital media strategy, the first words out of my mouth are often these: “start a blog, today, right now.” They sometimes look at me like I teleported in from the mists of 2006, but I always stick to that advice. Blogs are still a vital part of a strong digital media strategy, they’re inexpensive to start, they work very well with small teams of founders and do-gooders, and while they’re not as “hot” as they were half a decade or more ago, for my money they’re the best way for a social venture to communicate with a wide audience.

Sure, blogs are a bit long in the tooth. My own personal blog turned ten last month, and frankly I’ve been writing on blogs and pre-blogs and proto-blogs for nearly two decades now. It’s a long tail digital trail, and an older bit of technology in a mobile-dominated media world. But so what? Blogs today remain perhaps the most cost effective, sustainable, and best-structured communications commitments social ventures can make.

“Blogs are fantastic for highlighting issues and content that you care about, and establishing your organization as a leader and thought leader in the space,” says Jereme Bivins, Digital Media Manager at the Rockefeller Foundation. “Also, they don’t have to be solely for original content. Invite guest posts, share link-roundups or media that are compelling; or break down your organization’s dense reports or publications into digestible, focused stories or pieces.”

Click here to view the full article.

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