Using Facebook To Its Fullest Potential

Using Facebook as a marketing platform has become a cornerstone in the conventional wisdom of the business community. Making a free page for your business is the standard first step and many are even taking advantage of affordable Facebook advertising. While these are both good first steps, it can also be used by the social media savvy for more creative forms of marketing that go beyond simple ads to show up in people’s News Feeds and sidebars. The first step is to create captivating content to help your business’ page to stand out from the rest. Once this is accomplished, tools such as Facebook Quizzes and other Ad-Ons provide opportunities to entice potential customers with more interesting and interactive content, hence generating more interest in your product or service.

 

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