How Your Website May Be Hurting Your Marketing Abilities
It should come as news to no one that for a small business, the website is the cornerstone of your marketing and advertising strategies (…to say the least!). Even if you can afford newspaper, radio or the occasional television as on a local station, your potential customers are going to visit your website about 99% of the time or more. There are two categories of businesses who are potentially losing/missing out on money because of their website. First, people who don’t take warnings such as this seriously. The second category is businesses that do take this seriously but go overboard in an attempt to gain as much footing as possible.
You want to make sure you’re paying the right amount. If you’re paying very little or having it done by someone on-staff who is without a design, content writing and marketing background, you will probably end up with something unimpressive and ineffective. Any money you save on the website will likely be offset by customers you either turned off from doing business with you or failed to excite theme enough them to take the next step. If you spend too much, you may end up with something overwhelming flashy and/or made by a very large company that doesn’t understand or care about the kind of site your business needs.
The site needs to stay updated, it needs to have a clear call-to-action and it needs to be focused like a laser on your target market.
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