All small business comes with many, many worrisome factors. The most immediate concerns, which are compounded by their ongoing nature, are old customer retention and new customer acquisition. The best way to remedy these problems is through effective marketing. The path to a healthy and fruitful marketing strategy begins with assigning a budget, which is best considered as an investment since when done well, should at least return if not multiply what you put into it. A big part of what can make-or-break a marketing strategy is how you are using the Internet. This means having a solid and simple website, making sure to have a mobile website (when industry appropriate), effective use of social media, making sure your business is listed in the right places.


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