In-Store Advertising Gets Personal in Britain

Britain’s largest retailer, Tesco, is introducing screens with built-in cameras at its gas stations. The camera will be able to identify people by gender and age rage, which will allow the company to customize ads based on who is watching the screen. The feature uses face-tracking technology to identify key traits of individuals and sends the information to marketers. The feature also measures how long people pay attention to the ads, which can allow for marketers to adjust their ads to be more effective.

 

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