Marketing Smart

Many in the business world think that marketing is more or less limited to appropriate advertising for you ideal clientele. However, there are many outside-the-box methods of marketing that are fairly simple and very cost effective. Volunteering to lead an organization or creating your own networking event can give you especially high visibility within the business community and a much wider range of ideas than you are likely to get internally. You can create a giveaway of some kind that offers desirable products to people (ideally related to your services). This can serve as a regular reminder of your business, as if you have a constant ability to advertise in their daily lives. You may always want to consider supporting a cause or non-profit. This is another way to plant your business in a potential customers mind without necessarily having to sell them anything first.


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