Developing Foreign Marketing Contacts
Have you ever considered exporting your products to foreign countries? Historically it has been difficult to jump through the proper hoops in order to set up solid foreign marketing contacts and to set into motion the proper production to send your products overseas. Fortunately, this process has been made much easier in the past decade or so. There are many low cost resources available at your fingertips in order help expand to the international marketplace.
The best place to begin your exploration of foreign markets is through the CIA; that’s right, the Central Intelligence Agency. The CIA has compiled Country Commercial Guides, which the US Commerce Department Foreign Commercial Service makes available on US Embassy websites. These guides contain a huge amount of country-specific information, including their financial situation, trade regulations, and contacts and local news listings among much more.
Once you have a handle on which countries you wish to export to, the next step is to visit the US Export Assistance Center closest to you. There, you will be able to get more information and counseling on which countries would be the best for you to begin marketing to. The US Export Administration can also provide you with, and screen, potential agents to get in touch with in your target country who will provide you with information on where and who to sell to. It goes without saying that you will need to visit the countries you are interested in. The US Commerce Department will help arrange meetings for you, as well as coach you on local customs so that you are sure to make a positive impression!
Another way to develop foreign marketing contacts is to go through an export management company. Once such place would be a World Trade Center, of which there are many. For a few hundred dollars you can get a membership to a World Trade Center, which includes trade clubs and agencies for people involved in international commerce. Your membership will allow you to access their libraries and educational seminars. As with all business and marketing, networking is essential. The primary benefit you will gain through membership is access to a massive network of contacts and the opportunity to forge personal relationships with those who can help you succeed in your foreign endeavors.
The next time you are thinking about expanding your market, remember that there are plenty of available resources to help set up foreign trade opportunities. With proper help and networking your product just might become the next international sensation!
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