Google Analytics

Don’t let Google Analytics intimidate or overwhelm you, instead learn as much as you can and take advantage of this useful tool.

According to Justin Cutroni , an Analytics Evangelist at Google “every business can take advantage of digital analytics. Small businesses in local communities are digital businesses these days, because we’re using digital mechanisms as consumers to find these businesses and interact with them”After creating an account Google Analytics will give you with a short code to put insert into every page of your website. For those that use wordpress there’s an easy to use plug in. Once this is set-up and installed you can track almost every aspect of your website from traffic sources to on-site behavior and a feedback loop.

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