7 Blogging Mistakes to Avoid
Starting and maintaining a blog for your small business is extremely important these days. Why? Think about it. Before the days of internet your consumer base would consist of local members of the community and those whose attention was caught while driving by. If you had a good product, your competition was few and far between. Nowadays, even with the same advertising and quality products, your competition can span coast to coast, and even across seas. Whereas real estate played a huge role before the internet boom, the reality now is that virtual real estate will dictate the success of your business. Thus, being on the front page of a Google search will do more for you now than your physical location.
Before diving head first into blogging, it is important to remember that the maintenance aspect is key to gaining favorable search engine optimization. Treat the blog as you would any other aspect of your business or marketing initiative, and don’t let it sit too long on the back burner. Be sure to answer the following questions: What is this blog going to do for my business? Am I trying to boost brand awareness? Am I actively trying to move product, or am I simply trying to engage potential clientele and form a community? Having these questions answered for yourself and your business will keep the blog from trailing off and, in many cases, from working against you.
Keeping the aforementioned in mind, the following are 7 common and costly business blogging mistakes to avoid in order to gain all of the benefits of maintaining a business blog.
- Bad Writing: Does this come as a surprise? Well, it shouldn’t. Look, if you’re trying to draw positive attention to your business the last thing you want is to come off as uneducated, incompetent, and, frankly, dumb. If writing is not your forte, then pass the responsibility off to someone who is a good writer. It may even be a good idea to get several employees, who are strong writers, to start a rotation. Everyone has a different writing style, and the variation could keep your blog interesting and engaging for its readers.
- Presenting Instead of Conversing: The best blogs are engaging. The goal of your business blog is to form a community that is engaged and active; readers should feel welcome to comment, share their input, and feel as though they are a part of something. If all of your content conjures up memories of a college text book, your community members will become disengaged. All of a sudden, your train has derailed.
- Being Too Promotional: Forming a healthy business relationship is much like forming any other relationship. Get to know her, make sure she feels comfortable; heck, buy her a drink before you jump the gun. Rather than shamelessly promoting your products by shoving them down customers’ throats, take a step back. Get to know who your customers are and let them get to know you. Make them feel comfortable and foster trust by allowing your blog to serve as an informational outlet where customers can learn. Once you have gained their trust in this manner, they will feel comfortable and confident about choosing your product over the competition.
- It’s About the People, Not the Words: When all is said and done, your goal is to sell product. If your readers aren’t able to understand and relate to what your blog is saying, then why bother? Remember that it is not about what you say that is important, but rather what they hear.
- Lack of Direction/Strategy: While variety is good, and even necessary, for keeping your business blog alive and thriving, it remains true that too much of anything can be a bad thing. That said, do not sacrifice consistency for variety. Your customers and community members need to have a clear idea of what to expect each time the visit your business blog. Again, variety is crucial; but customers should know what to expect and not feel as though they are taking a shot in the dark each time they visit your blog.
- Not Utilizing Your Experience: Why should readers come to your blog instead of the competitions’? What makes your input and perspective unique and invaluable to customers? Use your own experience in your field of business in order to separate yourself from the competition. Don’t just spin the wheels by restating what everyone else is saying. Disruption can breed success.
- Failing to Take Advantage of Technology: In order to make your business blog look good and read well you need to master the basics of technology. Consider using video interviews, podcasts, or info-graphics to add some spice and variety to your blog. Utilize sharing tools in order to reach out to as many people as possible. More importantly, use analytic tools to see what posts are doing best and attracting the most traffic, how people are finding you and your business, and more. These tools will help you gain further insight that will help you tweak and revise your blog in order to make it as effective as possible.
In the end, your business blog will give back only as much as you are willing to put into it. Simply having a blog for your business will not automatically draw positive attention and business your way. Proper maintenance of your blog is essential. With proper maintenance and by avoiding the common mistakes discussed above, your business blog is sure to attract and retain the positive attention that your business deserves, and to keep the competition at bay.
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