4 Mobile Marketing Misconceptions

Have you considered marketing to mobile devices, but didn’t think it was worth it? You’re not alone. Here are 4 misconceptions that you may want to reconsider about mobile marketing:

1. “My customers aren’t using mobile.”

Does this sentence sound familiar to you? Although mobile marketing may not be on the mind of your customers now, it will be in the very near future.

Some mobile marketing statistics in this past year that may help change your mind:
• Smartphone usage in the U.S. increased by 50 percent in 2012 (Kleiner Perkins)
• The number of emails being opened on mobile increased by 330 percent (Litmus)
• Tablet usage doubled in the U.S. in 2012 (Pew Research Center)

Mobile marketing is becoming the new norm for businesses all over the world. Ask yourself, is isn’t it better to get involved now rather than being late to the party?

2. “Mobile isn’t important in my industry.”

Accepting that your current customers may be using mobile, you may still have reservations about whether or not mobile actually matters for the industry that you’re in. You may be behind the mobile curve, but here’s one thing to consider: you next great customer isn’t.

By the end of this year, mobile web searches are expected to surpass those made on desktops. More and more customer’s first contacts with businesses are going to be on smartphones or tablets.

3. “I don’t have the marketing budget for mobile.”

Mobile marketing doesn’t have to be expensive. If you’re like most businesses in the market today, you may already have a Facebook page, a Twitter handle, a Yelp page, or at the very least an email address.

Utilizing these social media sites and services yield fantastic mobile statistics:
• Facebook: 50 percent of Facebook Page views now come from a mobile device.
• Litmus: 43 percent of emails are now being opened on a mobile device.
• Yelp: 45 percent of all Yelp searches happen on a mobile device.

These statistics prove that mobility already has a tremendous impact in the way people interact and find your business online.

4. “I’m not good with technology.”

Mobile marketing doesn’t have to be complicated. The basics behind mobile are simplicity and easy to read and digest when customers aren’t near their desktop or laptop.

Here are a couple of tips to easy the use of mobile:
• Mobile-friendly emails use a single column template. Why? Because people don’t want to double click or pinch to zoom while reading your email on a smartphone or tablet.
• Mobile-friendly emails should be clear and concise in content and design. Why? Because people are far less likely to read every word of your email while they’re checking their inbox waiting in line, sitting in a meeting, or lying on the couch at the end of the day.

Mobile is growing in popularity as will soon become the new standard for any business trying to put themselves on the map.


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