Designing An Effective Social Media Plan

When companies hire social media marketing expert Melonie Dodaro to help develop strategies for their company she first drafts a document outlining the following.

  • Target market

  • What terms prospects use to search for them online

  • Preferred social media platforms

  • How they’ll brand them

  • How they’ll drive traffic to their main website or blog

  • How they plan to connect with followers

  • A specific strategy for each network (you may post different content and have a different client base on Twitter versus LinkedIn, for instance)

  • What their competitors are doing on these chosen platforms

Managing your social media and growing your online presence in an ongoing process. Prioritizing the types of social media and learning to properly utilize them will help you with your promoting your online presence.

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