Changing Your Mindset to Increase Sales
It’s crunch time, that time of the month where you put the pedal to the metal in order to meet your sales quota for the month. You’ve got dollar signs in your eyes and recurring thoughts about paying your bills and putting food in your stomach; but you can’t seem to close any sales. The question becomes, “how can I overcome this obstacle and meet, no, exceed my quota for the month?” The answer may not be as complex as you think.
What if I told you that boosting your number of sales was as easy as altering the way in which you approach and view each sale? Well, it is!
All too often we get caught up in our own lives; our goals, our desires, and our needs. Now bear with me here, as I realize that all the aforementioned are important not only to you, but to everyone. Believe it or not, approaching sales with this mindset can be counter-productive. When all you can think about is how desperately you need to make a sale, your customers can pick up on it. Even if you are not verbalizing it directly, you are subconsciously showing it through body language and other mediums that you are probably not aware of. This creates mistrust and uncertainty with the customer, and will likely result in the loss of a potential client.
Ok good, you’re still with me. Now consider the following. Remember what I said about altering the way in which you approach and view each sale? Awesome; well what if you viewed each sale not as a means through which you can gain something for yourself, but rather, as a gift, an opportunity to help someone that needs your help?
In taking a step outside of a mindset that is geared towards gaining something for yourself, you are able to more clearly see and assess what others (in this case, the client) may need, and how you can help. It’s that easy!
Focusing on what the client’s needs are will inevitably foster an environment which is more conducive to closing sales. Think about it. Instead of radiating negative vibes of stress and concern for your own well-being, you are now able to appear warm, sympathetic, friendly, and most of all, trustworthy. All of a sudden you are engaged in a conversation with a potential client. They are telling you their needs, you are assessing and recapitulating exactly how you can help meet their needs, and the natural flow of the conversation back and forth effortlessly leads to them deciding to utilize your services. BAM, your monthly quota doesn’t seem so far away now, does it?
The simple message to take away is that you want your clients to feel comfortable trusting you. Actions speak louder than words, so if you simply express a genuine interest in helping your clients reach their goals, rather than your own, you will inevitably see a boost in sales!
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