Are Your Business Decisions Personal?

As a small business owner you constantly have to evaluate people and make decisions.  Are you making these decisions based on what’s best for your business, or what’s best for you?  Of course it makes sense that you want what’s best for your business, but sometimes our subconscious has a way of taking over.  Without even realizing it people talk themselves into what they feel like doing rather than what is truly best for the company.

Francesca Gino, associate professor of business administration at Harvard Business School, people naturally gravitate towards “correspondence bias.”  This psychologist term  basically mean that we associate someone’s behavior with their overall character
without considering what outside forces that could be at play.

In order to prevent yourself from doing this you have to trick your brain a little bit, according to Gino.  Francesca says doing so requires us to “consider the source.”

•Take time to consider the information you use in the decision making process, and take your personal feelings out of it

•Don’t immediately go with your “gut instinct” when it comes to a person’s competence.  Instead reflect upon what situational factors might be at play

•Correspondence bias can go both ways.  For example if you are late to a meeting take a moment to explain why so others don’t misinterpret it for a lack of caring

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