Cyber Monday Sales Reach New Record

Retailers raked in record sales on Cyber Monday, as shoppers flocked to their computers and smartphones to grab online deals. Online sales soared 30% higher from Cyber Monday last year, according to IBM Digital Analytics Benchmark, which tracks more than one million e-commerce transactions per day from more than 500 retailers.

“Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend but when the cash register closed it officially became the biggest online shopping day ever,” said Jay Henderson, strategy director at IBM Smarter Commerce.

The 30% increase eclipses both the 21% jump in online sales seen on Black Friday and the 17% increase on Thanksgiving day. It’s also bigger than projections from data tracking firm ComScore, which put sales at $1.5 billion for Cyber Monday — a 20% increase from the same day last year.

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