Perch: Track Your Competitors

If you are a market researcher, this is the app for you!

A new app called Perch, by developers Closely, lets small businesses monitor and track the online activity of their competitors, giving a digital birds-eye view of their immediate competitive landscape.

Perch collects Facebook posts, tweets and pins from local competition. Then, every update is fed into an easy-to-read live stream on the app.

A main benefit is the potential for faster deals. For example, if a business sees a local competitor offering a deal through Facebook, they could “counter attack” the post by offering a better deal of their own. Even if you’re not a small business owner, the app could still come in handy when you’re trying to compare and track down specials.

Perch is free for both iOS and Android devices.

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