What is Webrooming? Boost Your Retail Sales

July 23, 2014

Check out this recent article from Small Business Trends on “webrooming” and how it can help retail businesses:

Are you a small retailer in a cold sweat about showrooming? This trend where customers browse in-store but then buy products online, began striking fear into retailers’ hearts a few years ago.

Who wants customers coming in, trying on or feeling the products you offer, and then buying them at a deep discount from Amazon or some other site?

The trend was especially unsettling for small, independent retailers. While big national chains with huge volume may be able to afford to price-match online sellers, independents are less likely to be able to do so without losing their shirts.

But a new report from Merchant Warehouse suggests that instead of stressing about showrooming, small retailers should welcome “webrooming.”

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8 Questions Your Retargeting Vendor Doesn’t Want You to Ask

July 22, 2014

Check out this recent article from ClickZ on things to lookout for if your vendor is in the process of retargeting:

While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start.

Retargeting is built on data collection. And some of the most important data you’ll ever collect is on your site retargeting vendor. Choosing a retargeting vendor isn’t easy – especially when so many vendors are selling their services with jargon and buzzwords that tell you very little about what they actually do. You don’t need to be a tech whiz or to have an engineering degree to choose a vendor, but you do need to be able to ask the right questions. Here are eight fundamental questions that will help get you started:

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Improve the Online Reputation of Your Restaurant or Bar in 3 Simple Steps

July 21, 2014

Check out this recent article from AllBusiness Experts on improving your restaurant’s reputation:

How do you decide on a restaurant or bar? If you’re like most consumers, rather than reading articles from known food critics or studying the menu, you likely take out your smartphone and search the social landscape for more information. Have your friends eaten there? How many stars does it have? How are the margaritas?

If you own a bar or a restaurant, you have the opportunity to build a strong online reputation for your business, leading to more trust and more customers demanding your tasty treats. According to recent data, 88 percent of people value online reviews as much as the opinions of their friends and family. Yelp, TripAdvisor, and local listing sites have replaced personal suggestions and print advertisements.

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Twitter Now Offers Analytics Even to Those Who Don’t Buy Ads

July 20, 2014

Check out this recent article from Small Business Trends on free analytic services from Twitter:

While brands that advertise on Twitter have long had access to analytics within Twitter’s ad platform, now the rest of us get our hands on the good stuff too.

Twitter recently announced that all “advertisers, Twitter Card publishers, and verified users” now have access to these rich analytics. Here’s what a Twitter Card is, in case you were wondering:

There’s some great data here.

First, you can see how many impressions a single tweet reached, as well as the number and percentage of engagements. And then you can get data that compares to last month. So perhaps your retweets might be up 43% this month over last, while your link clicks are down 17%. You can also learn whether tweets over a few days old are still gathering impressions, for example.

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Are We Coming to the End of SEO?

July 18, 2014

Check out this recent article from ClickZ on the fading relevance of SEO:

What are you hoping for when you search for something on Google?

Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a site that has relevant, reliable, authoritative content?

Most likely it is the latter, and it seems Google may want that too. If it happens to represent the antithesis of the results of good SEO, that’s just fine with Google. They don’t make a nickel on your optimized site and they are worried that users may become underwhelmed with their search results if the only links appearing above the fold are those not with the best content but with those deploying the most effective examples of chicanery we know as “SEO.”

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A Simple Guide to Finding and Optimizing Website Images

July 17, 2014

Check out this recent article from AllBusiness Experts on finding the best images for your website:

As the old saying goes, “a picture is worth a thousand words,” and it’s no less true online. Websites that take advantage of striking imagery are much more visually appealing than those that don’t.

When you have a business website, appropriate imagery can increase sales when your users relate to it. Images help establish an emotional connection between your website and your users.

In this article I will explain how to find images, how to optimize them for the Web, and what to consider when choosing your images.

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How To Make Your Client Promises You Can Actually Keep

July 16, 2014

Check out this recent article from Forbes on how you can give clients the guarantees they want to hear and feel honest doing it:

How many times has a salesperson promised to increase your company’s exposure by 50%, double your client list, and quadruple your profit margin? In this age of instantaneous satisfaction (thanks, technology!), many entrepreneurs and corporate leaders are so eager to appease stakeholders and worried about the bottom line that they seize amorphous opportunities and are disappointed with the results.

In my office, we not only keep our eyes and ears open for these types of schemes, but we make sure that we don’t fall into any grey area that would put us in a position to overpromise and under deliver. Clients often want the best fast and while we strive to deliver optimum results, we know that keeping our word isn’t just morally right, it’s vital to the health and reputation of the business.

Here are a few tips to help you avoid the pitfalls of promises you can’t keep.

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8 Things to Ask Your Employees Before They Leave for Vacation

July 15, 2014

Check out this recent article from Small Business Trends on how keep your business running while your employees take their vacations:

Summer vacations are a great time for employees to relax and recharge. However, it does leave your team in the office short staffed. Luckily, with the right systems in place your office can continue to run just as smoothly in their absence.

To learn how other entrepreneurs were making sure their teams weren’t left scrambling, we asked eight founders from Young Entrepreneur Council (YEC) the following question:

”What is the one thing you expect all your staff members to do before leaving for summer vacation? ”

Here’s what YEC community members had to say:

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